Campina purchases “Frozen” licenses to strengthen its sales in Indonesia
JAKARTA – PT Campina Ice Cream Industry Tbk (CAMP) purchased the licenses of “Frozen” movie characters to strengthen sales in Indonesia, after purchasing the licenses of Disney and Nickelodeon characters.
As quoted from the company’s public expose sheet, the effort to collaborate with two brands closely related with young people in Indonesia is the company’s innovation to make its products more acceptable for consumers.
As of Q3 2019, Campina has generated Rp 768.46 billion in revenue and Rp 51.58 billion in net profit. (LK/AR)